Digital Marketing 101
The ultimate guide to everything digital marketing for freelancers, marketers, entrepreneurs, SMEs, and enterprises.
The ultimate guide to everything digital marketing for freelancers, marketers, entrepreneurs, SMEs, and enterprises.
Digital marketing, or e-marketing; is the necessity these days. Businesses are relying on them, and the trend will continue to grow as more and more parts of the world turn towards digitalization.
This guide is your ultimate digital marketing resource to read, learn from, refer back to, and share with others.
Whether you are a marketer, a startup owner, or a business manager, read on for complete knowledge about digital marketing, including strategies to create a fool proof digital marketing plan.
In simple terms, as the name suggests, any and every marketing activity conducted using digital platforms is broadly referred to as digital marketing.
Although vastly similar, the terms digital marketing and online marketing are often used interchangeably, and wrongly so. Online marketing can be classified as a sub branch of digital marketing, in more apt terms.
Digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time online.
While digital marketing is any type of marketing occurring on digital platforms, any sort of digital marketing happening across the internet is called online marketing. The two terms are often confused, but they share subtle differences. Digital marketing is a broader term and involves all or any strategies that involve digital media and electronic devices. Meanwhile, online marketing is a part of digital marketing and specifically restricts to internet-based marketing.
For example, a beer company running a promotional campaign on their social media channels, digital billboards in malls, and via SMS is using digital marketing for promotional activities. But if they were only using social media channels, like running Facebook ads or using SEO to rank in search engines, they would be using solely online marketing. You can choose either based on your company’s type (B2B or B2C).
As is evident from the title, the answer is pretty much clear. However, for starters, any digital marketing campaign or strategy aimed at promoting a business or business provider is B2B. B2C, on the other hand, is working directly for consumers, and aiming digital campaigns for the goals and benefit of the general populace.
